Wendy Liew

Auckland

Identifying Business Value and Connecting with the Right Buyers

My commercial and technical background brings together a practical sales approach with over 20 years of hands-on operational experience. I have spent decades identifying what makes businesses tick from the ground up, having worked alongside both local businesses and major global brands across New Zealand, Australia, and Asia—including Intel Corporation, Ingram Micro, Lion Nathan, YEO's Food, and the Wesfarmers Group.

 

Today, I take the practical business insights from these leading brands and apply them directly to your business. Whether you run a manufacturing factory, an import/wholesale business, a health & beauty brand, or a trade service, your business will be well presented to today’s market.

 

A Broader Buyer Network
Finding the right buyer often means looking beyond the traditional local market. Fluent in English, Mandarin, and Cantonese, I regularly connect New Zealand business owners with an active, diverse network of both local and offshore buyers. This multicultural reach opens up a wider pool of qualified buyers, giving your business a distinct sales advantage.

 

Practical Expertise Across Key Sectors from $300k to $3m:

  • - Small-to-Medium Manufacturing
  • - Wholesale & Import Distribution
  • - Industrial, Trade, & Essential Services
  • - Food, Beverage, & FMCG
  • - Health & Beauty Products and Services

 

With active transaction experience across these sectors and a network of qualified buyers, there is a good chance I may already know the right buyer for your business.

 

Whether you are planning an exit now, preparing for the future, or simply want a sensible, confidential chat about what your business might be worth in the current market, please get in touch.

 

REA Licensed | Bachelor of Engineering | Postgraduate Diploma in Business Management | English, Mandarin & Cantonese

Wellington
#36277
Medical supplies import & distribution...
This is a well-established medical supply business with decades of successful operation. Predominantly B2B, it serves a...
Auckland
#35814
Lily Whyte Fine Lingerie & Gifts - Howick...
Lily Whyte is a charming independent boutique that specialises in exquisite lingerie and distinctive gifts, offering a...
Auckland
#35724
Kitchen Cabinetry - Assets + Forward Orders...
This is a unique opportunity to acquire a well-established and highly regarded custom cabinetry and joinery business in...
Auckland
#34340
Independent Exterior Cleaning, Profits $200k+
An Auckland-based Independent exterior cleaning opportunity. This business provides quality cleaning services through...
Waikato
#35042
Apparel, Branding and Promotional Business
This is an off-market acquisition in the apparel, branding and promotional space. Their products and services include...
Auckland
#35161
Party & Event Hire - High Assets and Profits!
This is an established party and event hire company that has been serving clients across Auckland for nearly three...
Auckland
#34297
Sporting Surface Maintenance
This opportunity is perfect for those who thrive in outdoor, hands-on work. Or an ideal chance for growth and expansion...
Auckland
#34765
A Tasty Fast-Growing Food Brand!
"The Confectionist" is a very tasty opportunity that you do not want to miss! Originating from a humble home-based...
Auckland
#34361
Homebased B2B, Exclusive Brands, $150k+ Profit
A well-established and award-winning exclusive beauty product distributor representing some of the beauty industry's...
Auckland
#33519
Curtains & Blinds Consultation Business -...
Are you seeking a business opportunity that offers simplicity, great returns with minimal expenses, and the flexibility...
Auckland
#33820
Coko Boutique in the Heart of Ellerslie
Do you love travel, fashion, and making people feel beautiful and confident about themselves? A great opportunity is...
Auckland
#33426
Apparel & Homeware Import Wholesale...
This is an apparel & homeware import wholesale distribution opportunity supplying New Zealand's fashion, home, and gift...
Auckland
#33364
Home Based Online - Very Clean Very Green
Little Green Dog is one of the coolest online businesses we have seen. The business supplies rolls of small home...
Auckland
#33053
Stationery Business, Easy to Run, Flexible...
Looking for an easy to run lifestyle business with flexible hours? The Caring Card Company has been offering bright,...
Auckland
#33002
Flowers After Hours - No Need to be a Florist
This is one of Auckland's highest profile and most iconic premium flower and gift stores, serving the central suburbs...
Auckland
#32984
Apparel Uniform - Add-on to Your Business!
Lenco has been manufacturing in New Zealand since 1975, covering a wide range of apparel products, predominantly...
Auckland
#32935
Gourmet Food Brand - $277K+ Profits
Foodies - is this your dream business? It's not often you get the opportunity to purchase one of NZ's well known...
Auckland
#32759
Belle Boutique - One of its Kind in Howick...
Do you love travelling, fashion and making people feel beautiful and confident in themselves? A great opportunity now...

Wendy's testimonial

"I have recently sold my business through Wendy Liew. She was amazing. The whole experience left me feeling very comfortable and looked after and she pulled together an amazing offer on my business. Without hesitation I would highly recommend using Wendy."

N. Mansor, Business Owner

"We found dealing with Wendy Liew to be great she did a lot of work to smooth out what is a complicated process. Very professional her attitude, intelligent in her approach, and worked hard on our behalf."

G. Martin, Business Owner

"Wendy made the process of selling our business very seamless. She helped us connect well with our buyers and the negotiations were very comfortable for both sides because of Wendy’s management. Would highly recommend."

C. Morgan, Business Owner

"Was awesome having Wendy help us through the whole process, from the initial discussion of selling the business to the final handover to the new owners. Wendy was knowledgeable, professional and easy to deal with."

J. Russell, Business Owner
Divisions