Wendy Liew

Wendy is a highly experienced business broker in Auckland, working with business owners to successfully sell or acquire businesses. With over 20 years of diverse business experience across New Zealand, Australia, and Asia, Wendy brings a strong operational and commercial background to every transaction.

Her expertise spans manufacturing, import and distribution, FMCG, industrial products, procurement, sourcing, quality control, and project management, enabling her to understand the complexities and true drivers of business value. Companies she has been involved with include Intel Corporation, Ingram Micro, Lion Nathan, YEO’s Food, and the Wesfarmers Group.

Combining hands-on operational expertise with strategic brokerage experience, Wendy takes a structured, value-focused approach to business sales by identifying key strengths, understanding operational complexities, and positioning businesses effectively to maximise value.

Bilingual in English and Chinese (Mandarin and Cantonese), Wendy works closely with both local business owners and international buyers. Her ability to engage confidently with local as well as offshore purchasers provides vendors with a broader buyer reach — often leading to improved sales outcomes.

Passionate about delivering results, Wendy’s insights and expertise will empower your business decisions.

REA Licensed | Bachelor's Degree in Engineering | PGDip in Business Management