Wendy Liew

Identifying Business Value and Connecting with the Right Buyers

My background combines over 20 years of commercial and operational experience with specialist business brokerage expertise, allowing me to understand both the financial drivers of a business and the operational factors that influence buyer decisions.

I work with business owners throughout Auckland and New Zealand to prepare, market, and sell businesses across a range of industries, with particular expertise in manufacturing, FMCG, food and beverage, import and distribution, wholesale, services and trade-related businesses.

Selling a business is one of the most important financial decisions a business owner will make. Success requires more than finding a buyer — it requires understanding what drives value, positioning the business effectively, and managing a professional sale process that delivers the best possible outcome.

Industry Expertise

I have worked across New Zealand, Australia, and Asia with organisations including Intel Corporation, Ingram Micro, Lion Nathan, YEO’s Food, and the Wesfarmers Group, across sectors including:

• -Manufacturing
• -FMCG, Food and Beverage
• -Wholesale and import distribution
• -Procurement and sourcing operations
• -Supply chain and logistics management
• -Industrial and trade-related businesses

Buyer Networks

Fluent in English, Mandarin, and Cantonese, I regularly work with both New Zealand-based and offshore buyers seeking business acquisition opportunities in New Zealand. A broader buyer reach often leads to improved sales outcomes.

Qualifications

• -REA Licensed
• -Bachelor of Engineering
• -Postgraduate Diploma in Business Management

Considering Selling Your Business?

My recent transactions have included businesses in wholesale supplies, food manufacturing, apparel, services, and trade-related sectors. With an active network of qualified buyers, there is a strong possibility I may already know the right buyer for your business.

Whether you are planning an exit now or preparing for the future, I welcome a confidential conversation about your business, its value, and current buyer demand.