Wendy Liew

Auckland

Identifying Business Value and Connecting with the Right Buyers

My commercial and technical background brings together a practical sales approach with over 20 years of hands-on operational experience. I have spent decades identifying what makes businesses tick from the ground up, having worked alongside both local businesses and major global brands across New Zealand, Australia, and Asia—including Intel Corporation, Ingram Micro, Lion Nathan, YEO's Food, and the Wesfarmers Group.

 

Today, I take the practical business insights from these leading brands and apply them directly to your business. Whether you run a manufacturing factory, an import/wholesale business, a health & beauty brand, or a trade service, your business will be well presented to today’s market.

 

A Broader Buyer Network
Finding the right buyer often means looking beyond the traditional local market. Fluent in English, Mandarin, and Cantonese, I regularly connect New Zealand business owners with an active, diverse network of both local and offshore buyers. This multicultural reach opens up a wider pool of qualified buyers, giving your business a distinct sales advantage.

 

Practical Expertise Across Key Sectors from $300k to $3m:

  • - Small-to-Medium Manufacturing
  • - Wholesale & Import Distribution
  • - Industrial, Trade, & Essential Services
  • - Food, Beverage, & FMCG
  • - Health & Beauty Products and Services

 

With active transaction experience across these sectors and a network of qualified buyers, there is a good chance I may already know the right buyer for your business.

 

Whether you are planning an exit now, preparing for the future, or simply want a sensible, confidential chat about what your business might be worth in the current market, please get in touch.

 

REA Licensed | Bachelor of Engineering | Postgraduate Diploma in Business Management | English, Mandarin & Cantonese

Auckland
#36498
Import & Distribution | $1.9M EBITDA Managed
This is a substantial, long-established import and distribution business that has built a strong position in its market...
Auckland
#35498
Refrigeration Seal Service | Owner Profit...
This refrigeration seal service business comes with well-established territories of Northland, Auckland, and Hamilton...
Auckland
#34976
Paper Plus Helensville, Sales $900k+
Paper Plus Group is a true Kiwi success story, growing from humble beginnings in 1983 to become New Zealand's largest...

Wendy's testimonial

"I have recently sold my business through Wendy Liew. She was amazing. The whole experience left me feeling very comfortable and looked after and she pulled together an amazing offer on my business. Without hesitation I would highly recommend using Wendy."

N. Mansor, Business Owner

"We found dealing with Wendy Liew to be great she did a lot of work to smooth out what is a complicated process. Very professional her attitude, intelligent in her approach, and worked hard on our behalf."

G. Martin, Business Owner

"Wendy made the process of selling our business very seamless. She helped us connect well with our buyers and the negotiations were very comfortable for both sides because of Wendy’s management. Would highly recommend."

C. Morgan, Business Owner

"Was awesome having Wendy help us through the whole process, from the initial discussion of selling the business to the final handover to the new owners. Wendy was knowledgeable, professional and easy to deal with."

J. Russell, Business Owner
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