Travis Sherlock

Auckland

About Travis

In 2025, Travis Sherlock successfully sold 10 businesses, delivering in excess of $10 million in completed transactions. His sales spanned a diverse range of industries including landscaping, electrical, concrete grinding, manufacturing, gate automation, a clothing brand, and an entertainment centre. This breadth of experience reflects both the strength of his buyer network and his ability to successfully manage transactions across a wide range of sectors.

Travis brings firsthand experience from within New Zealand's plumbing, electrical, and service-based industries, combined with a Bachelor of Commerce, giving him both the operational and commercial foundations to understand what truly drives value in business. He takes the time to learn the ins and outs of every business he represents, ensuring he can present each opportunity to the market with confidence, clarity, and credibility.

As part of ABC Business Sales, Travis specialises in trade, construction, and service-based businesses while also working across a broad range of industries. He applies a structured, results-driven approach to every engagement, guiding business owners through the entire sale process, from initial planning and valuation through to negotiation and settlement.

Central to Travis's success is a proactive approach to buyer engagement. He works closely with a qualified network of motivated buyers actively seeking acquisitions, ensuring sellers benefit from targeted, well-matched interest rather than a passive listing process. By combining strategic marketing with direct buyer outreach, Travis consistently delivers competitive sale outcomes while maintaining the highest levels of professionalism and confidentiality.

 

View my Broker Profile

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Travis's testimonial

"Travis was instrumental in helping us navigate our recent acquisition in the trades industry. His sector expertise, paired with a genuine effort to understand our strategic goals, made the entire process seamless. He provided thorough, transparent guidance, giving us the critical insights needed to make informed decisions. What stood out most was his focus on aligning us with the vendor to set up a smooth, positive transition and handover. I wouldn't hesitate to recommend Travis to anyone looking to buy or sell a business."

Callum Massie

"Travis recently sold my business and was an absolute breeze to deal with. Everything was so easy from start to finish and Travis worked really hard to get the best deal done! If you’re looking to sell your business I would highly recommend Travis and his team"

Leah Simpson

"We recently sold our long-standing family plumbing business based on Auckland's North Shore, and Travis Sherlock exceeded our expectations throughout the entire process.

Having heard plenty of stories about how difficult and stressful selling a business can be, I was pleasantly surprised by how smooth and straightforward the whole process was. Travis took care of a lot of the hard work behind the scenes, allowing us to stay focused on running the business.

One of Travis's biggest strengths is his knowledge of the trades and service industry and the extensive network of contacts he has built up. He understands how these businesses operate and knows how to connect with the right buyers.

Something I particularly appreciated was the effort he put into qualifying potential buyers before introducing them to us. Confidentiality was extremely important, and Travis managed this really well, ensuring we were only dealing with genuine, serious enquiries.

His communication was excellent, his advice was honest and practical, and he was always approachable throughout the process.

Selling a family business you've spent years building is a big decision, and having the right person managing the sale makes all the difference.

I wouldn't hesitate to recommend Travis to anyone considering selling their business, particularly those in the trades and service industries. He genuinely exceeded our expectations."

Josh England

"Travis recently helped me through the purchase of a business, and I couldn’t be happier with the outcome. His communication was timely, his professionalism was consistent throughout, and he kept the process clear at every step - exactly what you need when navigating something like this.

I’d recommend Travis to anyone looking to buy or sell a business. If you want someone you can trust to get the job done, he’s your guy."

Hayes Woodman

"Selling Elite Gates was a significant milestone, and I'm extremely pleased with the outcome Travis and Ollie achieved. Their professionalism, communication, and strategic approach throughout the process gave me confidence from start to finish, and they worked hard to secure a great result. The most valuable part of having them represent me was their ability to qualify buyers, manage negotiations, and keep the sale moving while allowing me to stay focused on running the business. Their advice and experience made what could have been a stressful process feel straightforward. If you're thinking about selling your business, I'd highly recommend speaking with Travis and Ollie. They genuinely understand the business sales process, work hard on your behalf, and are committed to achieving the best possible outcome. Thanks again, gentlemen."

Brendan Muller - Past Vendor

"My name is Roy Easton, and I owned Auckland Concrete Grinding for 28 years. The company was consistently profitable, making it attractive to potential purchasers, but also a business I was very happy to hold on to.

Over the past 10 years, I have been regularly approached by business brokers. Most made the process of selling sound daunting and drawn out, often suggesting it could take six months or more. So when Travis first approached me, I was naturally a bit reserved.

However, after a few meetings, Travis and Ollie presented a very different picture. They put together a strong sales and marketing package and took the time to genuinely understand my business and customers. That level of effort gave me real confidence and I felt it was incredibly important.

The sales process itself was impressive, professional in every aspect and very reassuring throughout. From start to finish, the sale took just three months, with far more demand than I had expected.

On a personal note, the outcome has been excellent both financially and mentally. I am now working for the new owner and genuinely feel I have a new lease on life. I would highly recommend Travis and Ollie, along with the wider ABC team. Chris, the owner, has an excellent reputation and it certainly shows in how the business operates."

Roy Easton - Auckland Concrete Grinding
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