Daren Leng


About Daren

Daren's experience stems from having sold a number of his own business’, he understands what is involved. He brings a high level of professionalism, integrity and compassion to the table and works diligently with all parties to ensure for a smooth transaction.

Daren has been a business owner both in the UK and in New Zealand for over 20 years. His experience includes owning an FMCG franchise, a successful fashion wholesale/retail business, as well as a footwear store and online business. He has also been part of a management buy-out team and managing a chain of retail stores in New Zealand for a global brand. Give Daren a call today.


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Daren's testimonial

"We recently had the pleasure of working with Daren, as our business broker, and we couldn't be more satisfied with the experience.

From the very beginning, Daren was incredibly helpful and knowledgeable about the entire process of selling a business. He was able to guide us through each step and answer any questions we had along the way.

One of the things that impressed us the most about Daren was his ability to facilitate a quick sale. He understood our business and worked diligently to find the right buyer. Thanks to his expertise and network, our business was sold in record time.

Throughout the entire process, Daren was not only professional but also very supportive. He understood the emotional attachment we had to our business and was there to offer guidance and reassurance when needed.

We highly recommend Daren to anyone looking to buy or sell a business. His professionalism, knowledge, and supportive nature make him stand out among other business brokers.

We are grateful for his help and couldn't have asked for a better experience. Thank you, Daren, for everything!"

Rob and Jade (Vendor)

"Quick sale fantastic service highly recommend Daren and the team at ABC."

Family Edwards

"Buying a business can be a tedious process and it was my first time. Daren helped me understand the whole process and was a catalyst in the deal. His vast experience makes the whole process smooth and easy. Daren has the art of making complex scenarios into simpler ones. I would highly recommend Daren and ABC for assistance with a business sale/purchase."


"We highly recommend Daren Leng from ABC as a business broker. Daren assisted with the purchase of our washroom services company. He provided guidance and valuable insights with regards to buying a business as we had never done this before.  When it came time to sell the business, 5 years later, our natural choice was to go back through Daren. By this stage the business had grown and morphed into a multi-faceted cleaning business with  three different brands. Daren worked with numerous potential buyers to explain the business and present it in the best light. We had a successful sale and transition to the new owners thanks to Daren. We appreciated Darens' knowledge from the analysis of a businesses potential, valuation of a business, marketing strategies and his ability to articulate information to both parties in a clear way. We will definitely use his services again in the future."

Ray and Lynn Sangster

"Just a short note to say thanks to ABC and particularly to yourself as lead in selling our business recently.

We appreciate that ours was a specialist situation and therefore difficult to progress, however you managed the process very well and achieved an outcome that exceeded our expectations.

We would have no hesitation in recommending your services to others should the opportunity arise.

Thanks again for your professional services."

Graham Southey - Director, City Power Tools

"Buying a business is a daunting process and it was my first time. Daren guided me every step of the way and was very good at ‘broking’ the deal. Whenever there was concern by either party, Daren coached us through it so both sides were comfortable. He was very approachable, available and involved - days, nights and weekends and went the extra mile. I would highly recommend Daren and ABC for assistance with a business sale/purchase."

Paula Brill, new business owner, All About Promo

"I always knew the day would come when we would look to sell “Our Baby” All About Promo. The decision was not only a hard one, but a very emotional one. I’m so pleased we chose to work with ABC, and especially that someone from ABC single handedly chose someone they thought fitted our Business and values, which Daren was exactly that. He listened, was thorough and I was very pleased with the communication skills, professionalism and confidentiality that he showed. He treated the whole process extremely well, throughout laughs and tears, he was not only a business broker, he became a friend. He helped field the jokers from the kings, and lead the absolutely right person for our business to our door. I would highly recommend using Daren and ABC for their business selling expertise."

Bo, previous business owner, All About Promo

"I purchased a business in April 2016 through Daren Leng of ABC.  I was impressed with Daren’s professional and timely communication and found him to be helpful and approachable.  As this was my first business purchase, I had a lot of questions and Daren answered these quickly and with patience.  If he didn’t know something, he simply said so and then went and found the answer.  He was knowledgeable about the business and the industry.  He also assisted with liaison between the seller and myself quickly and made sure that any concerns were addressed and solved to our mutual satisfaction.  I also appreciated that he did not put any pressure on me at any stage of the process.  I would absolutely recommend Daren from a purchaser’s point of view and if I am ever a seller, I would have no hesitation in engaging Daren."

Andrea Anuzis, new business owner, Promotional World

"I recently sold my business through Daren Leng at ABC. Through the complete process Daren provided me with excellent advice, support and I found him to be very honest and open, with a “no pressure” attitude.

The sale process went off without a hitch and was stress free. I would have no hesitation in recommending Daren at ABC to any potential business sellers."

Martin Rawson, previous business owner, Royal Hardware

"Daren recently sold our Auckland business, and we couldn’t speak highly enough of Daren and his approach. Daren was proactive in keeping in touch and guiding us through the process. This was particularly important to us, as we don’t live in Auckland. Nothing was ever a problem, and Daren never pushed us into making a decision. I recall him saying, “lets have a look at it, and if it’s not right, we’ll just review and start again”. One of the things that I really appreciated, was Daren’s open and unbiased approach to our sale. He never asked us what we bought the business for, or what our bottom line was. My perception of this, is that he appraised our business in an unbiased way, and aimed to get the best outcome for us, versus knowing what we’d accept. We also found Daren to be very professional and ethical. He spoke often about finding the right buyer, which I think is great, ensuring that there’s a positive outcome for both parties"

Jo Hill, previous business owner, Venluree Central Auckland

"Daren recently sold our Mad Butcher Franchise which was not an easy sell. Daren's work on this was so professional with a personal touch for us as sellers and to the current new owners.
We highly recommend Daren to anyone who wants results."

Grant and Christine Hafford

"We recently sold our business through ABC Business Sales and Daren Leng was our broker. Daren was excellent to deal with and made it all pretty smooth. He made an effort to come and look at the business and buildings, even though we are a 6 hour drive from Auckland. Selling was new to us and we had lots of questions, but he answered them all so we could easily follow the process and was available anytime of the day to try alleviate the stress of selling once it was underway. We would definitely recommend ABC and Daren."

Brent & Barbara Dallison - Dallison & Sons, Taranaki

"At the age of 76,  I made the decision to sell my company which had been operating successfully since 1985.

My accountancy firm highly recommended I utilise the services of ABC Business Sales, to act on my behalf. Their recommendation came from past clients  whom had been well represented by ABC in the selling of their respective companies.

On contacting ABC I was introduced to a broker, Mr Daren Leng, which in retrospect, I consider was a positive in achieving the end result I did.

From day one Daren, provided me with overall deal management, guiding me through the entire process. This in addition to allowing me to stay focused on running the business throughout the sale period, ended with a desired result for all concerned.

I was more than happy with the  ABC appraisal of my business, their market knowledge and  ability to create a stress free process and would recommend Daren, and ABC Business Sales, without hesitation to anyone considering the sale of their business."

Ex owner of Hutchco Enterprises Ltd, Mount Wellington

"I had decided some time ago that at my stage in life, I should exit the business. I had modest expectations for the sale price, given that the business had provided a good income over the years. I was dreading the sale process so decided to hand the assignment to Daren.

I entered the sale process with Daren, emphasizing with him that confidentiality was paramount. It was a given with Daren, information was tightly controlled to those who needed to know.

The sale process is well drilled and professional, the marketing machine produced enquiries very quickly.

I was pleasantly surprised at the number and quality of the enquiries, very quickly there were serious buyers to talk to.

I was very happy that we were able, in a timely manner, to find the right buyer who was a very good fit for the business. Given the quality of the buyer Due Diligence went very smoothly and to time. The business went unconditional within a month.

Daren provided value that very much exceeded my expectations, both in establishing the sale price and finding the right buyer to fit the business."

Nigel Hudson – Accountant

"I would like to commend Daren Leng for his help acting as the broker for Pump & Machinery. There are many questions and issues inherent in the purchaser of a 50% partnership, Daren was always professional, courteous and very helpful. Daren had real life business experience to draw upon and when required he always had good advice. During the purchase he was always patient and never pushy. Daren many thanks for the help"

Matt Gardner - Pump & Machinery

"In July we decided to sell our business after 16 years of ownership. After meeting with three Business Brokers all from different companies, the decision to list with Daren Leng from ABC was an easy one.  Daren was the broker we most connected with, he seemed straight talking, realistic, and relatable.  To say that he did not disappoint would be an understatement!  Achieving an offer for the full asking price 8 days after listing the business, through promoting the business to ABC’s database, Daren was amazing.  He was supportive, encouraging and informative the entire way through what was a totally foreign process to us, and we couldn’t have been happier with the outcome or with our choice of brokers.  He communicated clearly and regularly and made what was a stressful process so much better in every regard.  We would highly recommend Daren to anyone looking to sell their business."

Nikki & Steve Sutton