Maximise Value. Minimise Hassle.

Sell Your Finance or Insurance Business with Confidence

Whether you’re selling your mortgage brokerage, insurance book, or financial advisory practice, our proven process helps you uncover true market value and secure the right buyer. 

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Your Business Has Unique Value, Let the Market Prove It

Finance and insurance businesses trade in essential products and attract loyal, long-term clients. You enjoy steady recurring income, low credit risk, and reliable product provider support, the kind of fundamentals every serious buyer looks for.

Yet many sales in this industry happen privately, limiting competition and often undervaluing what you’ve built.
At ABC Business Sales, we bring your opportunity to the open market, giving qualified acquirers across New Zealand the chance to compete for your business.

Selling Smart Means Selling Wide

Reach the Right Buyers, Not Just the First Ones

Since 1986, ABC has helped more than 400 business owners each year achieve true market value.
Our reach extends beyond your own network, combining deep buyer databases, sector-specific marketing, and targeted national and trans-Tasman campaigns to attract ideal acquirers.

• Extensive buyer database for financial services & insurance sectors

• Digital marketing across NZ & Australia

• Dedicated brokers with proven results

We Do the Heavy Lifting, You Run Your Business

Preparing Your Business for Sale

From initial valuation through to sale readiness, we handle the details so you can stay focused on your clients.
Our process includes:

• Analysing your book to determine value drivers

• Recommending strategy and pricing to optimise outcomes

• Coordinating any third-party compliance support

• Preparing a professional Information Memorandum that presents your business in the best light

Your Story, Told the Right Way

Professional Presentation That Builds Buyer Confidence

Our targeted campaigns ensure your opportunity reaches qualified buyers who understand your industry.
The Information Memorandum we produce tells your story clearly and credibly, giving buyers all the information they need and nothing they don’t.

We manage enquiries and follow-ups, streamlining communication and speeding up the sale process.

Where Competition Creates Value

Let Buyers Compete, You Win

Once your business is live, we call for offers and manage the entire transaction through to settlement.
This transparent, competitive process ensures you’ll know exactly what the market believes your business is worth, no guesswork, no under-selling, no reliance on a single buyer.

We Only Win When You Win

Success-Based Fees, Nothing Upfront

Our fees are success-based, payable only once your sale is unconditional.
You’ll only pay when you’re happy with the net dollars in your bank account, the risk lies with us.

Collaboration & Confidentiality

Your Privacy, Our Priority

 ABC’s business is built on discretion. We maintain strict confidentiality throughout — ensuring your client data and obligations are always protected.

About ABC Business Sales

The Trusted Name in Business Sales Since 1986

ABC Business Sales is New Zealand’s leading business brokerage, specialising in finance, insurance, and professional services sectors.

Our nationwide team brings decades of experience, deep buyer connections, and a proven process that consistently delivers premium outcomes.